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3 Changes In Social Media All Business Owners Should Know

Have you been keeping up with the latest Social Media Marketing trends? We’re only about half way into 2015 and social networking platforms like Facebook and Twitter have made significant changes that will affect business owners in all industries – especially those selling products online. While some Social Media Marketing trends may come and go, these three recent changes to the social media landscape are here to stay. Here’s what you need to know. 1. Facebook Messenger Is Now A Shopping Platform In March, Facebook rolled out “Businesses on Messenger,”…

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4 Ways To Increase Email Subscribers

For many companies, email can be the most effective online marketing channel. Chances are you’re investing a lot of time trying to improve your website’s search ranking (SEO) and social media campaigns, but don’t forget how valuable email subscribers are. Email marketing gives you the opportunity to land directly into your potential customers’ inbox. So how exactly do you increase your email sign-ups to make sure you are getting the most out of your email marketing? 1. Make It Easy To Subscribe A typical problem we find with most websites…

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3 Tips for Social Media Success

Social media marketing can be a great way to quickly build a brand, reach a specific target audience and to easily convert for the highest ROI. But have you ever stopped to think about exactly what it is that makes a social media marketing campaign successful? What exactly do social media marketers focus on in order to get the desired results? Here are three tips from the pros that will help your social media marketing campaign succeed. Quality Not Quantity This is a two-fold issue both in terms of followers…

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5 Benefits of Rebranding

To rebrand or not to rebrand? For many business owners, that’s the tough question. With so much at stake it’s only natural that many companies will shy away from the idea of rebranding altogether. But, under the right circumstances, rebranding can be an extremely successful strategy where the benefits outweigh the risks and help the company reap major rewards. What kinds of benefits? Let’s take a look at 5 of the greatest benefits that rebranding has to offer. STAYING CURRENT A desire to stay current and relevant in changing times…

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Introducing D.R.I.V.E. – Catalyst for Increasing Brand Strength

Never in history has it been more critical to clearly separate your products and services from the competition. For over seven years, Propel Business Solutions’ cutting-edge branding approach and integrated marketing tools have driven new business and market share for our clients. An ever-evolving digital and new media landscape offers incredible opportunity for businesses to capitalize on cost-effective online visibility, advertising and marketing, but only if used effectively. Propel Business Solutions has used a proprietary and results-generating approach since our inception and recently we have advanced our branding process to…

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How Local SEO & Social Media Work Together To Build Your Brand

For many small to medium sized businesses, online marketing can feel like an uphill battle when it comes to competing with major corporations who have an established, household brand name. However, your business can be just as successful as the big brands with a little effort and a strategic online marketing plan geared towards your local market. How can you achieve this? By having your social media and local SEO work together to build your brand. First, what is a brand? In it’s simplest form, branding equals recognition. It is…

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Is Strong Branding Really That Important?

Branding extends way beyond just your logo and company graphics. It is everything you and your employees do and say about your company and its products or services. From your logo, to your website, to the way you answer your phone or write your emails, branding is basically the way your customer perceives you. A good brand doesn’t just happen overnight. It requires a process of discovery that unveils how your clients, employees and stakeholders really perceive your services. At Propel Business Solutions, we’ve developed a proprietary process called DRIVE…

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Why Every Business Needs To Invest In Digital Marketing

If you’re like us, you probably realize just how important the Internet is for reaching potential customers. Think about it – we’re constantly using search engines to find new information, plugging our location into our smart phones to find nearby businesses, and researching online reviews to decide whether or not to buy a product. If you’re already spending money on traditional marketing — such as TV and radio commercials, billboard advertising and print marketing materials — it’s time to invest in new media marketing or Internet marketing including search engine…

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7 Signs It’s Time To Rebrand

Does your logo feel outdated? Are you having trouble standing out amongst your competition? Maybe it’s time to take a good look at your branding identity to see if it’s time for an update. Many companies have successfully revamped their branding (Pepsi has done it 11 times!) in order to more closely reflect their company growth, services and goals. Is your company ready for a brand update? Consider the following: Is your brand consistent across different mediums? A strong company brand has a consistent “voice” across all channels of communication….

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