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A typical problem we find with most websites is not seeing the option to join a mailing list. You can’t increase your opt-ins if no one knows where or how to sign up for it. The first thing you should do is include a “sign-up” form on your website and blog, and a link to the form in your email signature, employees’ email signatures, social media channels and other locations.

Your content needs to be stand out and be relevant to your target clients if you want people to stay subscribed and forward your emails to their friends, family, and colleagues who aren’t already on your email list. It’s imperative you position your company and/or yourself as a thought leader in your industry, so your audience will be waiting anxiously for what you have to say next.

3. Make People Feel Like They’re Part Of Something

Copyblogger suggests showing people that they are part of a group – a group that likes your emails.

“Why not show them what other people are saying about becoming a subscriber?” it asks. “This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave your testimonials to your testimonials page, put them where people need them. If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. If your number of monthly visits is reasonably impressive, make that prominent. If you have a good twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.”

Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails.

 

“People respond well to recommendations from those they trust,” says WiredImpact. Such a link can turn your subscribers into brand advocates, allowing them to send your message to their friends. Additionally, the recipients of forwarded messages will likely be fairly receptive to at least exploring your organization if someone they trust is sending it their way.”

 

Think about it. If someone is forwarding your email to someone, it’s because they think it’s specifically relevant to that person. If that person then subscribes, that’s a valuable addition to your list.

 

Is your company getting the most out of your digital markting efforts? Whether you’re just needing some advice or a complete branding overhaul, let our expert team create your marketing masterpiece. Visit our Capabilities page to see how Propel Business Solutions can enhance your brand and drive new business in 2015.