4 Ways To Increase Email Subscribers
For many companies, email can be the most effective online marketing channel. Chances are you’re investing a lot of time trying to improve your website’s search ranking (SEO) and social media campaigns, but don’t forget how valuable email subscribers are. Email marketing gives you the opportunity to land directly into your potential customers’ inbox. So how exactly do you increase your email sign-ups to make sure you are getting the most out of your email marketing?
A typical problem we find with most websites is not seeing the option to join a mailing list. You can’t increase your opt-ins if no one knows where or how to sign up for it. The first thing you should do is include a “sign-up” form on your website and blog, and a link to the form in your email signature, employees’ email signatures, social media channels and other locations.
3. Make People Feel Like They’re Part Of Something
“Why not show them what other people are saying about becoming a subscriber?” it asks. “This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave your testimonials to your testimonials page, put them where people need them. If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. If your number of monthly visits is reasonably impressive, make that prominent. If you have a good twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.”
4. Encourage Forwarding
Is your company getting the most out of your digital markting efforts? Whether you’re just needing some advice or a complete branding overhaul, let our expert team create your marketing masterpiece. Visit our Capabilities page to see how Propel Business Solutions can enhance your brand and drive new business in 2015.