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How to Use Personal Branding to Drive B2B Leads

If Starbucks is the first thing that pops into your mind when you want a coffee, you understand the value of branding. Whether you sell caffeinated beverages, business services or something else, that should be your goal -- becoming the best and only option when people need what you offer.

You are unique with a special set of skills and expertise. But how will people know that if you fade into the background of your industry? Unfortunately, if you fail to develop and maintain your personal brand, you risk short-circuiting yourself and your business. 

So what exactly is personal branding and how can you develop your personal brand? In this article, we’ll cover why personal branding is essential to both your personal and business success…and how you can create a killer personal brand that sets you apart from the crowd in 2020.

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2020 B2B Marketing Trends

Over the last 15 years or so, we’ve seen the mercurial rise of marketing technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. But what’s on the horizon for business-to-business marketing in 2020? 

With minimalism on the rise (Marie Kondo, anyone?), we’re predicting 2020’s biggest B2B marketing trend will be a pullback toward what works and what is smart. As an industry, marketing will adopt a more "strategic-minimalist" view of marketing rather than “because you can.” 

To help you navigate the changing world of B2B marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.

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Cindy Goss Interviewed on Leveraging Digital Marketing to Build a Stronger Brand

Cindy Goss, President of Propel Business Solutions, Inc., was recently interviewed by Steve Smith from Business Wingmen in a session called “Leveraging Digital Marketing to Build a Stronger Brand.” Tune in on September 7th at 11:00 AM to learn new ways to energize your marketing efforts, reach your ideal clients, and generate real results.

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The Psychology of the Perfect Marketing Video

Creating a video (or video series) to help market your business or service is a no-brainer. For one, a great video can be leveraged and repurposed on many different marketing channels including your website and social media profiles. It's an easy, shareable way to communicate your company's core message. 

But how do you get people to watch your video? And what does it take to stand out from the crowd? In this blog, we’ll take a look at the psychology of video marketing to help you create the perfect marketing video your audience will love.

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Leverage Three Key Social Media Trends To Increase Business in 2018!

Social media is a powerful tool for any business. Leveraging current social media trends allows your brand or company the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions

Are you still on the fence about the power of social media? Here are a few social statistics that make it clear that your business needs to have a social strategy:

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5 Ways To Refresh Your Marketing Strategy in 2018

In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.

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What Is Behavioral Marketing and Why Should You Use It?

Imagine a world where you could sell a service to a client who’s looking to buy exactly what you sell.

If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.

Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and potential clients.

The technique is called behavioral marketing, and in this article, we’ll show you what it is and why you should consider using it in your marketing campaigns.

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Does Blogging Help With SEO?

SEO, or Search Engine Optimization, is a tricky beast that needs constant attention. Everyone who’s ever attempted SEO in any form knows that there really are no shortcuts when it comes to SEO – and there are especially no guarantees. 

While there are many strategies claiming to be the “end all be all” for SEO effectiveness, it is generally agreed that creating an effective SEO campaign will most always include certain steps. Some SEO techniques are data-driven, allowing you to analyze metrics to see whether or not they're actually working and adjust accordingly. Others like blogs, though valuable, make analytics a little more challenging. 

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Website Conversion Killers Your Business Can Avoid

Rankings are up, website visits are up, you’re listed in the local online directories — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good!

But for some reason, leads are flat. People are coming to your website, but they aren’t converting to revenue-generating business.

Poor conversion can destroy even the best marketing efforts. If you are making an investment in bringing visitors to your website, it should be generating leads. And not just any leads, quality ones that generate new business for your company. Leads that can become high-value clients, not leads you have to turn away. 

Our experienced and skilled team at Propel Business Solutions have identified a few website conversion killers that are a “must watch” — and a “must fix” — so you can be sure to generate new quality leads for your business. 

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