Digital Marketing Trends to Expect in 2021

For most businesses, 2020 was anything but the kind of year they had anticipated. Considering COVID-19 restrictions and stay-at-home orders, many businesses are now seeing the positive impact “digital marketing done right” can have on brand awareness. In the coming year, and that multiple reliable sources reveal, professional services and consumer products must rely even more on digital marketing to boost their sales and brand awareness in 2021. As a result, it’s very important for you and your team to stay up-to-date on key digital marketing trends—to be able to create the greatest amount of visibility and engagement for your company’s products and services.

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Cindy Goss, Founder and President of Propel Business Solutions, Inc., joins the board of Veterans Legal Institute. Cindy also recently served two terms as a board member for Second Harvest Food Bank and continues to be active helping those struggling with food insecurity in OC. She was nominated in 2019 and 2020 by her peers and colleagues for the Orange County Business Journal’s Women in Business Award. Cindy has served as a mentor for the National Association of Women’s Business Owners (NAWBO), and she is an Advisory Member for Pacific Justice Institute.

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How to Use Personal Branding to Drive B2B Leads

If Starbucks is the first thing that pops into your mind when you want a coffee, you understand the value of branding. Whether you sell caffeinated beverages, business services or something else, that should be your goal -- becoming the best and only option when people need what you offer.

You are unique with a special set of skills and expertise. But how will people know that if you fade into the background of your industry? Unfortunately, if you fail to develop and maintain your personal brand, you risk short-circuiting yourself and your business. 

So what exactly is personal branding and how can you develop your personal brand? In this article, we’ll cover why personal branding is essential to both your personal and business success…and how you can create a killer personal brand that sets you apart from the crowd in 2020.

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2020 B2B Marketing Trends

Over the last 15 years or so, we’ve seen the mercurial rise of marketing technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. But what’s on the horizon for business-to-business marketing in 2020? 

With minimalism on the rise (Marie Kondo, anyone?), we’re predicting 2020’s biggest B2B marketing trend will be a pullback toward what works and what is smart. As an industry, marketing will adopt a more "strategic-minimalist" view of marketing rather than “because you can.” 

To help you navigate the changing world of B2B marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.

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Cindy Goss Interviewed on Leveraging Digital Marketing to Build a Stronger Brand

Cindy Goss, President of Propel Business Solutions, Inc., was recently interviewed by Steve Smith from Business Wingmen in a session called “Leveraging Digital Marketing to Build a Stronger Brand.” Tune in on September 7th at 11:00 AM to learn new ways to energize your marketing efforts, reach your ideal clients, and generate real results.

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The Psychology of the Perfect Marketing Video

Creating a video (or video series) to help market your business or service is a no-brainer. For one, a great video can be leveraged and repurposed on many different marketing channels including your website and social media profiles. It's an easy, shareable way to communicate your company's core message. 

But how do you get people to watch your video? And what does it take to stand out from the crowd? In this blog, we’ll take a look at the psychology of video marketing to help you create the perfect marketing video your audience will love.

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Leverage Three Key Social Media Trends To Increase Business in 2018!

Social media is a powerful tool for any business. Leveraging current social media trends allows your brand or company the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions

Are you still on the fence about the power of social media? Here are a few social statistics that make it clear that your business needs to have a social strategy:

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5 Ways To Refresh Your Marketing Strategy in 2018

In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.

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What Is Behavioral Marketing and Why Should You Use It?

Imagine a world where you could sell a service to a client who’s looking to buy exactly what you sell.

If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.

Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and potential clients.

The technique is called behavioral marketing, and in this article, we’ll show you what it is and why you should consider using it in your marketing campaigns.

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