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The Psychology of the Perfect Marketing Video

Creating a video (or video series) to help market your business or service is a no-brainer. For one, a great video can be leveraged and repurposed on many different marketing channels including your website and social media profiles. It's an easy, shareable way to communicate your company's core message. 

But how do you get people to watch your video? And what does it take to stand out from the crowd? In this blog, we’ll take a look at the psychology of video marketing to help you create the perfect marketing video your audience will love.

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Leverage Three Key Social Media Trends To Increase Business in 2018!

Social media is a powerful tool for any business. Leveraging current social media trends allows your brand or company the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions

Are you still on the fence about the power of social media? Here are a few social statistics that make it clear that your business needs to have a social strategy:

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5 Ways To Refresh Your Marketing Strategy in 2018

In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.

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What Is Behavioral Marketing and Why Should You Use It?

Imagine a world where you could sell a service to a client who’s looking to buy exactly what you sell.

If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.

Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and potential clients.

The technique is called behavioral marketing, and in this article, we’ll show you what it is and why you should consider using it in your marketing campaigns.

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Does Blogging Help With SEO?

SEO, or Search Engine Optimization, is a tricky beast that needs constant attention. Everyone who’s ever attempted SEO in any form knows that there really are no shortcuts when it comes to SEO – and there are especially no guarantees. 

While there are many strategies claiming to be the “end all be all” for SEO effectiveness, it is generally agreed that creating an effective SEO campaign will most always include certain steps. Some SEO techniques are data-driven, allowing you to analyze metrics to see whether or not they're actually working and adjust accordingly. Others like blogs, though valuable, make analytics a little more challenging. 

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Website Conversion Killers Your Business Can Avoid

Rankings are up, website visits are up, you’re listed in the local online directories — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good!

But for some reason, leads are flat. People are coming to your website, but they aren’t converting to revenue-generating business.

Poor conversion can destroy even the best marketing efforts. If you are making an investment in bringing visitors to your website, it should be generating leads. And not just any leads, quality ones that generate new business for your company. Leads that can become high-value clients, not leads you have to turn away. 

Our experienced and skilled team at Propel Business Solutions have identified a few website conversion killers that are a “must watch” — and a “must fix” — so you can be sure to generate new quality leads for your business. 

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Could Game Theory Change Marketing As We Know It?

If you are a B2B marketer or business owner, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising. But what does gamification really mean and what does game theory have anything to do with marketing? 

Game theory was once hailed as a revolutionary interdisciplinary phenomenon bringing together psychology, mathematics, philosophy and an extensive mix of other academic areas. Eight Noble Prizes have been awarded to those who have moved the discipline forward. But, beyond the academic level, is game theory actually applicable in today's business and marketing world? 

We believe the answer is YES! 

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The Do’s and Don’ts of Marketing Automation

Successful business owners realize the ultimate measure of success in their branding and marketing efforts is generating greater revenue for their companies.  In today’s digital world, they also know well how challenging it can be to find creative ways to drive traffic to their websites, convert that traffic into leads and turn those leads into paying, loyal customers.  In recent years, Marketing Automation is proving to be a powerful catalyst in helping achieve this goal and move businesses to the next level.

In a nutshell, Marketing Automation refers to software that automates multiple marketing efforts and makes them more effective in the end. This customized software is designed to help prioritize and execute marketing initiatives and tasks in a more streamlined and efficient way. It also provides the ability to strategically target ideal clients and send them personalized content, tools and resources based on that prospective client’s behavior. Essentially, it creates the capability to provide potential prospects information they need when they want it, slants their buying decision toward your services or products, and makes their buying decision easier.

If you are considering Marketing Automation to drive sales and greater exposure for your brand, here’s a few “do’s and don’ts” to keep in mind.

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Using Content Marketing to Nurture B2B Relationships

When it comes to B2B content marketing, many professionals find they aren’t creating original content because they just don’t have the time. We get it. Writing blogs, drafting white papers, creating infographics, and designing online guides all take precious time. However, many B2B professionals may be surprised to learn that content marketing is actually an easy, effective way to build strong relationships with current and potential clients.

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