5 Ways To Refresh Your Marketing Strategy in 2018
In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.
As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.
1. Prioritize the needs of your clients
While your team is consumed with building your web presence and developing your product or service, it's easy to lose sight of the customer you want to target. Instead of rushing to buy ads and acquire traffic without much thought, focus on improving conversion rates, email capture and retargeting. Think about your target audience and your potential clients. Make sure you are addressing their needs and delivering exactly what they are looking for first.
2. Prioritize blogging as a lead generation tool
Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.
Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.
3. Expand and refine your email distribution efforts
Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute, makes it one of the best tools to add to your toolkit. Email open rates have increased 180 percent on mobile devices since 2014, and more than half of all U.S. cellphone owners access their email on their phone rather than a desktop.
Email works better than other mobile forms of notifications (like text messages) because they don't cost the consumer anything, can be accessed on devices other than phones and have more space to deliver a message. Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind and establishes you as a thought leader in your industry.
4. Don't forget about social media
Social media has become one of the biggest tools for marketing any brand. By first finding out what platforms your audience uses, you can then target your posts to the best times and dates to share. Engage with your audience on social media by starting conversations and sharing relevant and information about your company and industry. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.
5. Ensure your marketing is mobile-friendly
Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to work with you.
Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they'll continuously want to engage with your company.
Are you looking to refresh your marketing strategies in 2018? Our expert team is ready to help you find right type of strategy that will lead to higher sales, new customers, and long-term growth. Contact us today or visit our Capabilities page to learn more.