How to Use Personal Branding to Drive B2B Leads
If Starbucks is the first thing that pops into your mind when you want a coffee, you understand the value of branding. Whether you sell caffeinated beverages, business services or something else, that should be your goal -- becoming the best and only option when people need what you offer.
You are unique with a special set of skills and expertise. But how will people know that if you fade into the background of your industry? Unfortunately, if you fail to develop and maintain your personal brand, you risk short-circuiting yourself and your business.
So what exactly is personal branding and how can you develop your personal brand? In this article, we’ll cover why personal branding is essential to both your personal and business success…and how you can create a killer personal brand that sets you apart from the crowd in 2020.Read More