Cindy Goss, President of Propel Business Solutions, Inc., was recently interviewed by Steve Smith from Business Wingmen in a session called “Leveraging Digital Marketing to Build a Stronger Brand.” Tune in on September 7th at 11:00 AM to learn new ways to energize your marketing efforts, reach your ideal clients, and generate real results.Read More
In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.
As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.Read More
Imagine a world where you could sell a service to a client who’s looking to buy exactly what you sell.
If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.
Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and potential clients.
The technique is called behavioral marketing, and in this article, we’ll show you what it is and why you should consider using it in your marketing campaigns.Read More
Rankings are up, website visits are up, you’re listed in the local online directories — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good!
But for some reason, leads are flat. People are coming to your website, but they aren’t converting to revenue-generating business.
Poor conversion can destroy even the best marketing efforts. If you are making an investment in bringing visitors to your website, it should be generating leads. And not just any leads, quality ones that generate new business for your company. Leads that can become high-value clients, not leads you have to turn away.
Our experienced and skilled team at Propel Business Solutions have identified a few website conversion killers that are a “must watch” — and a “must fix” — so you can be sure to generate new quality leads for your business.Read More
If you are a B2B marketer or business owner, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising. But what does gamification really mean and what does game theory have anything to do with marketing?
Game theory was once hailed as a revolutionary interdisciplinary phenomenon bringing together psychology, mathematics, philosophy and an extensive mix of other academic areas. Eight Noble Prizes have been awarded to those who have moved the discipline forward. But, beyond the academic level, is game theory actually applicable in today's business and marketing world?
We believe the answer is YES!Read More
Successful business owners realize the ultimate measure of success in their branding and marketing efforts is generating greater revenue for their companies. In today’s digital world, they also know well how challenging it can be to find creative ways to drive traffic to their websites, convert that traffic into leads and turn those leads into paying, loyal customers. In recent years, Marketing Automation is proving to be a powerful catalyst in helping achieve this goal and move businesses to the next level.
In a nutshell, Marketing Automation refers to software that automates multiple marketing efforts and makes them more effective in the end. This customized software is designed to help prioritize and execute marketing initiatives and tasks in a more streamlined and efficient way. It also provides the ability to strategically target ideal clients and send them personalized content, tools and resources based on that prospective client’s behavior. Essentially, it creates the capability to provide potential prospects information they need when they want it, slants their buying decision toward your services or products, and makes their buying decision easier.
If you are considering Marketing Automation to drive sales and greater exposure for your brand, here’s a few “do’s and don’ts” to keep in mind.Read More
2016, in particular, was a huge year for content marketing and it looks like 2017 will be no different. Since our society is experiencing information-overload like never before, an important question that should be on the minds of businesses large and small, is how can you make their content marketing leap off the screen and page?
Content marketing has become one of the primary ways companies of all sizes to reach their audiences online. With the competition for online attention heating up, what can companies do to still reach their true target audiences and leave them craving more? While the competition is definitely more fierce in 2017, there are creative ways to make content stand apart. In this blog post, were going to share several top content marketing trends all businesses need to know as we move deeper in the new year.
In today’s increasingly digital world, Social Media is “the darling” of digital marketing. With so many different and unique platforms available to interact with clients and consumers, it’s not surprising that many marketing strategies are focused around tools such as LinkedIn, Facebook, Twitter and Instagram. But in the rush to stay on top of digital trends, companies can often overlook the only digital outreach method they have complete control over … and that’s email. Email marketing is by far one of the most effective marketing tools to impact your bottom…Read More
Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it? Here are five ideas to bring in the traffic your blog needs to survive. 1. Post Fresh Content on a Regular Basis No one wants to visit a blog day after day and see the same posts. Update your blog content at least once a week. This will be easier if…Read More
Automated email drip campaigns are often one of the most alluring features of marketing automation for potential clients, and understandably so. The concept of allowing cold leads that may otherwise have been lost to gradually educate themselves to a sales-ready state — well, it’s the perfect meeting place for email and inbound marketing. But the drip marketing capabilities that marketing automation offers can be utilized for far more than just nurturing cold leads. By utilizing a professional agency, you can maximize your drip campaigns reach and effectiveness. Let’s take a…Read More