For most businesses, 2020 was anything but the kind of year they had anticipated. Considering COVID-19 restrictions and stay-at-home orders, many businesses are now seeing the positive impact “digital marketing done right” can have on brand awareness. In the coming year, and that multiple reliable sources reveal, professional services and consumer products must rely even more on digital marketing to boost their sales and brand awareness in 2021. As a result, it’s very important for you and your team to stay up-to-date on key digital marketing trends—to be able to create the greatest amount of visibility and engagement for your company’s products and services.Read More
Cindy Goss, Founder and President of Propel Business Solutions, Inc., joins the board of Veterans Legal Institute. Cindy also recently served two terms as a board member for Second Harvest Food Bank and continues to be active helping those struggling with food insecurity in OC. She was nominated in 2019 and 2020 by her peers and colleagues for the Orange County Business Journal’s Women in Business Award. Cindy has served as a mentor for the National Association of Women’s Business Owners (NAWBO), and she is an Advisory Member for Pacific Justice Institute.Read More
If Starbucks is the first thing that pops into your mind when you want a coffee, you understand the value of branding. Whether you sell caffeinated beverages, business services or something else, that should be your goal -- becoming the best and only option when people need what you offer.
You are unique with a special set of skills and expertise. But how will people know that if you fade into the background of your industry? Unfortunately, if you fail to develop and maintain your personal brand, you risk short-circuiting yourself and your business.
So what exactly is personal branding and how can you develop your personal brand? In this article, we’ll cover why personal branding is essential to both your personal and business success…and how you can create a killer personal brand that sets you apart from the crowd in 2020.Read More
Over the last 15 years or so, we’ve seen the mercurial rise of marketing technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. But what’s on the horizon for business-to-business marketing in 2020?
With minimalism on the rise (Marie Kondo, anyone?), we’re predicting 2020’s biggest B2B marketing trend will be a pullback toward what works and what is smart. As an industry, marketing will adopt a more "strategic-minimalist" view of marketing rather than “because you can.”
To help you navigate the changing world of B2B marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.Read More
Cindy Goss, President of Propel Business Solutions, Inc., was recently interviewed by Steve Smith from Business Wingmen in a session called “Leveraging Digital Marketing to Build a Stronger Brand.” Tune in on September 7th at 11:00 AM to learn new ways to energize your marketing efforts, reach your ideal clients, and generate real results.Read More
In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.
As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.Read More
Imagine a world where you could sell a service to a client who’s looking to buy exactly what you sell.
If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.
Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and potential clients.
The technique is called behavioral marketing, and in this article, we’ll show you what it is and why you should consider using it in your marketing campaigns.Read More
Rankings are up, website visits are up, you’re listed in the local online directories — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good!
But for some reason, leads are flat. People are coming to your website, but they aren’t converting to revenue-generating business.
Poor conversion can destroy even the best marketing efforts. If you are making an investment in bringing visitors to your website, it should be generating leads. And not just any leads, quality ones that generate new business for your company. Leads that can become high-value clients, not leads you have to turn away.
Our experienced and skilled team at Propel Business Solutions have identified a few website conversion killers that are a “must watch” — and a “must fix” — so you can be sure to generate new quality leads for your business.Read More
If you are a B2B marketer or business owner, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising. But what does gamification really mean and what does game theory have anything to do with marketing?
Game theory was once hailed as a revolutionary interdisciplinary phenomenon bringing together psychology, mathematics, philosophy and an extensive mix of other academic areas. Eight Noble Prizes have been awarded to those who have moved the discipline forward. But, beyond the academic level, is game theory actually applicable in today's business and marketing world?
We believe the answer is YES!Read More
Successful business owners realize the ultimate measure of success in their branding and marketing efforts is generating greater revenue for their companies. In today’s digital world, they also know well how challenging it can be to find creative ways to drive traffic to their websites, convert that traffic into leads and turn those leads into paying, loyal customers. In recent years, Marketing Automation is proving to be a powerful catalyst in helping achieve this goal and move businesses to the next level.
In a nutshell, Marketing Automation refers to software that automates multiple marketing efforts and makes them more effective in the end. This customized software is designed to help prioritize and execute marketing initiatives and tasks in a more streamlined and efficient way. It also provides the ability to strategically target ideal clients and send them personalized content, tools and resources based on that prospective client’s behavior. Essentially, it creates the capability to provide potential prospects information they need when they want it, slants their buying decision toward your services or products, and makes their buying decision easier.
If you are considering Marketing Automation to drive sales and greater exposure for your brand, here’s a few “do’s and don’ts” to keep in mind.Read More