When it comes to B2B content marketing, many professionals find they aren’t creating original content because they just don’t have the time. We get it. Writing blogs, drafting white papers, creating infographics, and designing online guides all take precious time. However, many B2B professionals may be surprised to learn that content marketing is actually an easy, effective way to build strong relationships with current and potential clients.Read More
2016, in particular, was a huge year for content marketing and it looks like 2017 will be no different. Since our society is experiencing information-overload like never before, an important question that should be on the minds of businesses large and small, is how can you make their content marketing leap off the screen and page?
Content marketing has become one of the primary ways companies of all sizes to reach their audiences online. With the competition for online attention heating up, what can companies do to still reach their true target audiences and leave them craving more? While the competition is definitely more fierce in 2017, there are creative ways to make content stand apart. In this blog post, were going to share several top content marketing trends all businesses need to know as we move deeper in the new year.
For the past 20 years or so, businesses have steadily shifted in what might qualify as a major paradigm shift: They've adjusted their marketing and advertising campaigns to focus on digital, online experiences in addition to physical ones.
Strategies such as content marketing and a highly visual and interactive websites and social media platforms have become the norm today and even more popular than traditional tools like billboards and brochures. Now, thanks to augmented reality (AR) technology, we're entering an era where marketing can hybridize physical and digital experiences.
Online marketing is influenced by a number of tightly interconnected factors, one of the most important of which is the development and popularization of new technology. We take for granted many of the new technologies that have revolutionized the marketing industry such as social media platforms--or even reaching back to radio and television--but these are only the beginning. There will always be new technologies on the horizon, ready to change industries in new and exciting ways. So much so, it's hard not to wonder about how they’ll impact the way we do business in the future.
These four technologies are in development or just around the corner, ready to change your business for the better.
Any business owner not using video yet probably hasn't seen the latest statistics on video engagement. According to Forrester, including video in an email leads to a 200%-300% increase in click-through rates and Unbounce says including video on a landing page can increase conversion by 80%. In addition, for 90% of users, the stats say video helps to complete a buying decision and for 64% of users surveyed viewing videos make it more likely that they will buy a product. The list goes on. The fact that video is effective is no secret and this is the reason why the medium is almost everywhere now. In a few years, it's likely that the market will be truly saturated.
So where does that leave the average small business? In short, it leaves them in a jungle of video competition. If the challenge of 2015 was to "get online" with a slick-looking video campaign, this year's challenge is increasingly getting the attention of viewers. And video viewers are a fickle lot, as according to Google, 80% will click away from a video that stalls while loading. By the time two minutes have passed, nearly two-thirds of viewers will close a video whether its interesting or not.
The challenges are clearly formidable. Not only does a business have to come up with engaging content that loads smoothly – on desktop and on mobile devices -- it has to figure out ways to get it before the eyeballs of potential clients and customers. The good news is because video is such a vast area, the possibilities for marketing are almost limitless. Using the stats above about video engagement, Propel Business Solutions can help develop a first-rate plan for your business based on some great techniques and ideas.
Consumer appetite for video content shows no signs of slowing down, with a Cisco report forecasting that 82% of all internet traffic will be video-based by 2020. With all the positivity surrounding video marketing’s potential it’s easy to consider it a virtually risk free endeavour but don’t make the mistake of producing video content unprepared. Unlike static content such as infographics, articles and blogs, video is almost a living thing with a whole host of considerations those new to video won’t have faced before. Music, setting, animation styles, voiceover actors; literally every aspect of a video communicates something about your brand to its viewers.
What’s more, production costs for video creation can easily spiral if they aren’t kept in check. It’s safe to say video marketing comes with its fair share of things to consider before you get stuck in. Here are some of our suggestions to shape your planning before you hit the big red record button.
Do you still rely on “snail mail” to market your product? Believe it or not, many businesses today still cling to this approach. Could this be because your SEO efforts are not yielding your desired results? Do you swear by ancient by-the-book marketing techniques? Whatever the case, it might just be time for a trend check. New marketing strategies have become quintessential in today’s increasingly complex, digital, and fast-paced business environments. Depending on outdated marketing strategies may be doing your business more harm than good. Today, it is imperative to revise your strategies and campaigns and take advantage of emerging technology to avoid dips in revenue and search engine rankings. Here are 5 common, yet outdated, marketing techniques that businesses still follow.Read More
As a business owner focusing on your core business priorities, you likely don’t have the time to pay attention to how well your visual design elements are helping increase your competitive advantage. Unfortunately, missing the “visual mark” can be costly for many businesses in the end. Visuals are meant to enhance powerful messaging and inspire new clients to do business with your company. To be most effective, they should not be created in a vacuum, but instead be intrinsically linked with powerful content.Read More
Have you been approached by your sales teams in the past literally begging for more leads or specifically more qualified leads? It’s no longer reasonable to expect (if it ever was reasonable to expect), traditional, digital marketing, or social media efforts to deliver the highest quality sales leads. This is why many organizations across multiple industries are turning to customized Marketing Automation specially targeted to their ideal clients.Read More
Small business owners should be spending more on marketing and PR according to ... small business owners. The Alternative Board's Small Business Pulse survey reveals that 20% of entrepreneurs would invest more money in marketing, advertising and PR, if they had a chance to start their businesses again.
Every business should be concerned about growing, and that means one thing: acquiring new clients and leads. Unfortunately, many businesses go about this the wrong way. For example, Luxury Daily reports over half of small businesses in America spend over $1,000 every year on local advertising without having a solid customer acquisition strategy. Fortunately, there are three easy steps to help you learn more about your customers, nurture mutually satisfying relationships, and acquire new customers to maintain continuous growth for your business.
A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most marketers can be sure about is that its growth will only continue in 2016. So, what does this mean for businesses that are already strategizing for 2016? Simply thinking about putting a plan into motion is no longer enough—actionable steps for automating your marketing outreach needs to be a top priority.Read More