Any business owner not using video yet probably hasn't seen the latest statistics on video engagement. According to Forrester, including video in an email leads to a 200%-300% increase in click-through rates and Unbounce says including video on a landing page can increase conversion by 80%. In addition, for 90% of users, the stats say video helps to complete a buying decision and for 64% of users surveyed viewing videos make it more likely that they will buy a product. The list goes on. The fact that video is effective is no secret and this is the reason why the medium is almost everywhere now. In a few years, it's likely that the market will be truly saturated.
So where does that leave the average small business? In short, it leaves them in a jungle of video competition. If the challenge of 2015 was to "get online" with a slick-looking video campaign, this year's challenge is increasingly getting the attention of viewers. And video viewers are a fickle lot, as according to Google, 80% will click away from a video that stalls while loading. By the time two minutes have passed, nearly two-thirds of viewers will close a video whether its interesting or not.
The challenges are clearly formidable. Not only does a business have to come up with engaging content that loads smoothly – on desktop and on mobile devices -- it has to figure out ways to get it before the eyeballs of potential clients and customers. The good news is because video is such a vast area, the possibilities for marketing are almost limitless. Using the stats above about video engagement, Propel Business Solutions can help develop a first-rate plan for your business based on some great techniques and ideas.