Small business owners should be spending more on marketing and PR according to ... small business owners. The Alternative Board's Small Business Pulse survey reveals that 20% of entrepreneurs would invest more money in marketing, advertising and PR, if they had a chance to start their businesses again.
Every business should be concerned about growing, and that means one thing: acquiring new clients and leads. Unfortunately, many businesses go about this the wrong way. For example, Luxury Daily reports over half of small businesses in America spend over $1,000 every year on local advertising without having a solid customer acquisition strategy. Fortunately, there are three easy steps to help you learn more about your customers, nurture mutually satisfying relationships, and acquire new customers to maintain continuous growth for your business.