How Visual Brand Components Drive Competitive Advantage

As a business owner focusing on your core business priorities, you likely don’t have the time to pay attention to how well your visual design elements are helping increase your competitive advantage.  Unfortunately, missing the “visual mark” can be costly for many businesses in the end.  Visuals are meant to enhance powerful messaging and inspire new clients to do business with your company. To be most effective, they should not be created in a vacuum, but instead be intrinsically linked with powerful content.

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How Marketing Automation Creates Higher Quality Sales Leads

Have you been approached by your sales teams in the past literally begging for more leads or specifically more qualified leads? It’s no longer reasonable to expect (if it ever was reasonable to expect), traditional, digital marketing, or social media efforts to deliver the highest quality sales leads.  This is why many organizations across multiple industries are turning to customized Marketing Automation specially targeted to their ideal clients.

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The Number One Marketing Issue for Businesses

Small business owners should be spending more on marketing and PR according to ... small business owners. The Alternative Board's Small Business Pulse survey reveals that 20% of entrepreneurs would invest more money in marketing, advertising and PR, if they had a chance to start their businesses again.

Every business should be concerned about growing, and that means one thing: acquiring new clients and leads. Unfortunately, many businesses go about this the wrong way. For example, Luxury Daily reports over half of small businesses in America spend over $1,000 every year on local advertising without having a solid customer acquisition strategy. Fortunately, there are three easy steps to help you learn more about your customers, nurture mutually satisfying relationships, and acquire new customers to maintain continuous growth for your business.

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The Importance of Marketing Automation in 2016

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most marketers can be sure about is that its growth will only continue in 2016.  So, what does this mean for businesses that are already strategizing for 2016? Simply thinking about putting a plan into motion is no longer enough—actionable steps for automating your marketing outreach needs to be a top priority.

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How To Stand Out From The Competition

Whether you own your own executive staffing or human capital firm, you’re a managing partner in a law firm, an owner of a CPA firm, an insurance brokerage or another kid of business owner, in today’s business climate you no doubt have lots of competition. There are plenty of other people in the same business going after the same prospects as you. Like many business owners, you may be wondering how you’re going to get more clients and take your business to the next level.

One thing is certain…marketing the way every other company does will keep your business stuck in the slow lane. You can’t expect to stand out from the crowd using the same marketing strategy everyone else does. If you want to transform your business, you need to first transform your marketing.

Want to stand out from the competition? Here are three ways to distinguish yourself from the competition and grow your business.

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How to Use the Holiday Season to Brand Your Business

The holiday season can be a busy time for marketers and non-marketers alike, with many business owners writing off December as a marketing black hole. After all, people aren't really focused on doing anything but holiday shopping and attending parties, right? Why not preserve your energy for a time when people are ready to consider engaging your services?  This kind of faulty thinking actually causes many businesses to miss a great opportunity to connect with your prospects. 

It is true, people are overextended financially and time-wise, they are often cranky and over-shopped and are wondering how they're going to get it all completed with a million deadlines. But, miraculously, the spirit of the season also survives and gives people more hope, openness and willingness to try new things.  Considering December is on the cusp of a great, shiny new year, the holiday season is a golden time to connect with people emotionally about what you do. So, instead of resigning yourself to wait until next year to redouble your efforts to get new clients, ask yourself instead how you can use this unique time of the year to get creative about communicating about your business.

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5 Tips To Improve Your Social Media Presence

According to data from the Pew Research Centre, 74% of American adults are active on social media. With that in mind, it’s obvious that social media is a great place to create awareness for company and today, businesses just can’t afford not to be “in the conversation” in their market space.

In addition to providing unparalleled access to a huge variety of leads, social media also allows your business to interact with consumers via a variety of unique channels, such as blogs, image sharing services and video content.

Here are 5 tips to get more out of your social media presence.

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Google’s Algorithm Changes Tackle Hacked Spam

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes. As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries. The news that…

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5 Things Your Business Should Be Doing On Facebook

Are you stuck on improving the value of your Facebook Business Page to inspire your new clients and you don’t know how to go about this? Do your Facebook Business posts get a very limited number of Likes and Shares? To bring the most value to your target clients and compel them to become a loyal follower, you need to create dynamic and interesting posts on your Timeline – the kind of posts that will entice your fans to further your business’s market status. There’s a reason why more and…

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