5 Marketing Tactics You Might Want to Consider Stopping Immediately

5 Marketing Tactics You Might Want to Consider Stopping Immediately

Do you still rely on “snail mail” to market your product?  Believe it or not, many businesses today still cling to this approach.  Could this be because your SEO efforts are not yielding your desired results? Do you swear by ancient by-the-book marketing techniques? Whatever the case, it might just be time for a trend check. New marketing strategies have become quintessential in today’s increasingly complex, digital, and fast-paced business environments.  Depending on outdated marketing strategies may be doing your business more harm than good.  Today, it is imperative to revise your strategies and campaigns and take advantage of emerging technology to avoid dips in revenue and search engine rankings. Here are 5 common, yet outdated, marketing techniques that businesses still follow.

Stuffing keywords in content

If you thought it was hard for search engines to distinguish good content from bad, think again. You have to be selective, specific and very careful about quality while choosing keywords.  Strong content with quality keywords will help drive your content to achieve higher search engine rankings and increase your rankings on social media.

Say no to pop-up banner ads

We’re all been there.  You’re reading an interesting article and suddenly an irritating ad pops up and breaks your concentration. No one likes to be interrupted when deep in thought and now consumers are smart enough to use pop-up blockers.  Many studies are showing it’s more advantageous to demonstrate “thought leadership” through digital newsletters, in-mail banners and creatively embed multimedia into emails and distribution them to prospects and clients.

Social media overdose

Does your blog talk about how great you are?  Do you post sales-heavy social media content? Let us break the news … you are committing an unpardonable sin. Selling is an art, we agree, but monotonous, self-promotional posts on social media will only land you on the “ignore” lists of consumers. Try instead generating engaging content through interesting stories relevant to your product or services or cartoons and audio-visuals to earn brownie points and keep your audience engaged.

Sharing links

Gone are the days when “link exchange” was a nice little party for the common benefit of a team of webmasters. Although sharing links between two related websites is still not completely out of fashion, overdoing it or reciprocating links may be looked upon as fake by Google algorithm.  It’s a good idea not to get on a search engine’s bad side. Sharing content on social media to develop meaningful and relatable partnerships will generate more of a genuine consumer base.

Faking reviews

Faking anything is not cool, let alone reviews. When you use a service and like it, you will want to appreciate it. Instead of getting paid reviews or fake testimonials adopt a genuine customer review system. Using videos and compelling content, showcasing clients who have been very happy with their experience with your company, is a strategy more likely to pay off.   Many clients, who are very satisfied with your work, will be more than willing to place a review on line.  There’s no doubt about it, a good review spreads much faster than fake ones, and these days, savvy Internet users can tell the difference.

Be the change you wish to create.   Focus on developing content you yourself would want to learn from and share with others. Adapt techniques and skills that appeal to your clients and customers. Creativity and originality are what drives the most effective marketing campaigns and attract and engage your ideal clients.  And, as you embrace new and effective techniques, do not forget to discard these obsolete ones.

Are your digital marketing efforts attracting and engaging your ideal clients? Whether you just need to revisit your digital marketing success or you may need a complete brand overhaul, let our expert team create your marketing masterpiece. Visit our Capabilities page to see how Propel Business Solutions help you drive new business.