3 Tips for Social Media Success
Social media marketing can be a great way to quickly build a brand, reach a specific target audience and to easily convert for the highest ROI. But have you ever stopped to think about exactly what it is that makes a social media marketing campaign successful? What exactly do social media marketers focus on in order to get the desired results? Here are three tips from the pros that will help your social media marketing campaign succeed.
Quality Not Quantity
This is a two-fold issue both in terms of followers as well as content. Not only do you want to make sure that the content you share on social media is of high quality, you also need it to be seen by your specific target audience. It is much better to have 5,000 followers who have the potential to be converted into paying clients than 50,000 followers who have no interest in what you have to say or sell. Any content on your page should be relevant to your market and must give your visitors something to grasp. Keep in mind – if you want to sell a product or service, you need to position yourself as a thought-leader in your industry and sound like an expert in your field.
Listen to Your Audience
Today’s consumer is savvier than ever before. There are few people out there who don’t have internet access and most of them are in tune to marketing ploys. If you want to brand your company as an expert in your market, build relationships! Listen to what your target audience is asking or looking for. There are key indicators in what they post that should tell you how to meet their needs. Don’t spend a huge amount of time posting and listening to yourself talk, instead, read and listen to what followers are saying in their comments.
Response Is Crucial
How you respond to followers if crucial to your marketing success. How many social media sites have you viewed that have tons of comments from followers but nothing in response to their posts? Throughout the day you will see hashtags with posts regarding what the company has to offer, but no mention of what anyone else has said. Respond to as many comments/posts as you possibly can. People want to know that they are being heard and this is crucial to your marketing campaign. Every single potential customer is important to your success in the business world so take the time to respond.
Social Media isn’t as complicated or expensive as you may think. Whether you’re just needing some advice or a complete branding overhaul, let our team create your marketing masterpiece. Visit our Capabilities page to see how Propel Business Solutions can enhance your brand drive new business in 2015.