Is Strong Branding Really That Important?

Branding extends way beyond just your logo and company graphics. It is everything you and your employees do and say about your company and its products or services. From your logo, to your website, to the way you answer your phone or write your emails, branding is basically the way your customer perceives you. A good brand doesn’t just happen overnight. It requires a process of discovery that unveils how your clients, employees and stakeholders really perceive your services. At Propel Business Solutions, we’ve developed a proprietary process called DRIVE…

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Why Every Business Needs To Invest In Digital Marketing

If you’re like us, you probably realize just how important the Internet is for reaching potential customers. Think about it – we’re constantly using search engines to find new information, plugging our location into our smart phones to find nearby businesses, and researching online reviews to decide whether or not to buy a product. If you’re already spending money on traditional marketing — such as TV and radio commercials, billboard advertising and print marketing materials — it’s time to invest in new media marketing or Internet marketing including search engine…

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7 Signs It’s Time To Rebrand

Does your logo feel outdated? Are you having trouble standing out amongst your competition? Maybe it’s time to take a good look at your branding identity to see if it’s time for an update. Many companies have successfully revamped their branding (Pepsi has done it 11 times!) in order to more closely reflect their company growth, services and goals. Is your company ready for a brand update? Consider the following: Is your brand consistent across different mediums? A strong company brand has a consistent “voice” across all channels of communication….

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