Creative Agency in Orange County | Propel Business Solutions

1 Jun 2015

Category Video

Should Video Be A Part Of Your Marketing Strategy?

“Show the readers everything, tell them nothing.” —Ernest Hemingway Facts tell, but stories sell, as they say. And there is no better medium than video for storytelling. Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. In order to cut through the noise we must engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies. Up…

29 May 2015

Category SEO

When It’s Time to Hire An SEO Expert

Search engine optimization (SEO) is crucial to enable your website to rank well in the search engine results pages of major search engines like Google, Yahoo and Bing. A study by Compete.com showed that 53% of clicks from users searching online go to the first result on the list. Reaching the first page of results has always been challenging, but with the constant changes in the way Google indexes content it has become even more so. Bad SEO can harm your business and your online profile, so it’s imperative that…

26 May 2015

Category Video

3 Viral Video Marketing Tips We Can Learn From Indie Rock Band OK GO

YouTube was barely a year old when OK GO became its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days and, the ‘Treadmill Video’ is still one of the most successful, and recognizable viral music videos ever seen on YouTube. OK GO is still putting out viral hits with their most recent optical illusion video “Writing’s On The Wall,” gaining almost 10 million views in its first month. Their music videos on YouTube have…

18 May 2015

Category Social Media

Should You Outsource Your Social Media To An Agency?

If you’re currently using an in-house marketing team for your social media, you likely realize that the time and effort it takes to stay on top of trending topics and how easily this task can get deprioritized. Your staff may be wearing many hats and may even feel a little overwhelmed by the increasing demands of social media management. Unfortunately, this often results in much slower social growth or occasional social faux pas while your team learns the ropes. So could it be time for your business to look for support from an outside agency to truly maximize your social media spend? When…

12 May 2015

Category Social Media

3 Changes In Social Media All Business Owners Should Know

Have you been keeping up with the latest Social Media Marketing trends? We’re only about half way into 2015 and social networking platforms like Facebook and Twitter have made significant changes that will affect business owners in all industries – especially those selling products online. While some Social Media Marketing trends may come and go, these three recent changes to the social media landscape are here to stay. Here’s what you need to know. 1. Facebook Messenger Is Now A Shopping Platform In March, Facebook rolled out “Businesses on Messenger,”…

8 May 2015

Category Digital Marketing

4 Ways To Increase Email Subscribers

For many companies, email can be the most effective online marketing channel. Chances are you’re investing a lot of time trying to improve your website’s search ranking (SEO) and social media campaigns, but don’t forget how valuable email subscribers are. Email marketing gives you the opportunity to land directly into your potential customers’ inbox. So how exactly do you increase your email sign-ups to make sure you are getting the most out of your email marketing? 1. Make It Easy To Subscribe A typical problem we find with most websites…

5 May 2015

Category Social Media

3 Tips for Social Media Success

Social media marketing can be a great way to quickly build a brand, reach a specific target audience and to easily convert for the highest ROI. But have you ever stopped to think about exactly what it is that makes a social media marketing campaign successful? What exactly do social media marketers focus on in order to get the desired results? Here are three tips from the pros that will help your social media marketing campaign succeed. Quality Not Quantity This is a two-fold issue both in terms of followers…

14 Apr 2015

Category Branding

5 Benefits of Rebranding

To rebrand or not to rebrand? For many business owners, that’s the tough question. With so much at stake it’s only natural that many companies will shy away from the idea of rebranding altogether. But, under the right circumstances, rebranding can be an extremely successful strategy where the benefits outweigh the risks and help the company reap major rewards. What kinds of benefits? Let’s take a look at 5 of the greatest benefits that rebranding has to offer. STAYING CURRENT A desire to stay current and relevant in changing times…

26 Mar 2015

Category Branding

Introducing D.R.I.V.E. – Catalyst for Increasing Brand Strength

Never in history has it been more critical to clearly separate your products and services from the competition. For over seven years, Propel Business Solutions’ cutting-edge branding approach and integrated marketing tools have driven new business and market share for our clients. An ever-evolving digital and new media landscape offers incredible opportunity for businesses to capitalize on cost-effective online visibility, advertising and marketing, but only if used effectively. Propel Business Solutions has used a proprietary and results-generating approach since our inception and recently we have advanced our branding process to…

24 Mar 2015

Category Branding

How Local SEO & Social Media Work Together To Build Your Brand

For many small to medium sized businesses, online marketing can feel like an uphill battle when it comes to competing with major corporations who have an established, household brand name. However, your business can be just as successful as the big brands with a little effort and a strategic online marketing plan geared towards your local market. How can you achieve this? By having your social media and local SEO work together to build your brand. First, what is a brand? In it’s simplest form, branding equals recognition. It is…

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