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Video Marketing on Social Media

Many businesses have been given advice that they should try video marketing on Social Media—and many are realizing the benefits of a truly integrated marketing campaign.  According to a study released in April by the Interactive Advertising Bureau, 68% of marketers and agency executives expect to increase their digital video ad spending in the next 12 months. But if you want your videos to be successful, you’ll need more than just your smart phone. James G. Brooks, Founder and CEO of the video platform GlassView, has found that many videos aren’t even worth making for a few…

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Behind the Design – DO NOT DUI

With a purposeful and well thought-out strategy behind it, graphic design has the potential to create new business, change the way people think about your brand and even enhance the way they live their lives. This couldn’t be more true for one of our latest design projects, “DO NOT DUI” – an important new branding project Propel Business Solutions recently completed for one of our clients. For this campaign, our designers wanted to capture the essence of the new “DO NOT DUI” firm and important services they provide their clients.  Brittany, Propel Business Solutions’ Art Director utilized bold, eye-catching imagery, dramatic colors, and…

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Why Great Graphic Design Is Essential For Your Business

As a business owner, you likely have many concerns to address during your day, so you might be tempted to brush off getting your graphic and visual design just right. However, expertly-crafted graphic designs can help portray your business as professional and organized — to both your employees and your potential clients. It allows for better brand recognition and helps you communicate more effectively with your clients. Not to mention, it helps you stand out from your competition. Simply put, great graphic design is essential for building and maintaining a successful business. Great Design…

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Leveraging Social Media To Widen Your Sales Funnel

When you think of Social Media, do you think of it as a sales tool? While Social Media is great for sharing the latest and greatest news about your business – it’s also proven to be an invaluable tool for bolstering sales and gaining new clients. “Social Selling” is essentially a new approach to selling that combines traditional sales and social media. How can you make the most of Social Selling? Let’s take a look at some ways you can leverage social media to widen your sales funnel. Educate Potential…

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3 Unexpected Uses For Drip Campaigns

Automated email drip campaigns are often one of the most alluring features of marketing automation for potential clients, and understandably so. The concept of allowing cold leads that may otherwise have been lost to gradually educate themselves to a sales-ready state — well, it’s the perfect meeting place for email and inbound marketing. But the drip marketing capabilities that marketing automation offers can be utilized for far more than just nurturing cold leads. By utilizing a professional agency, you can maximize your drip campaigns reach and effectiveness. Let’s take a…

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5 Vital Strategies For Your Video Marketing

Thanks to developments in technology and consumer-friendly editing tools, it’s now easier than ever to create a video at little to no cost. But does a handheld smartphone video give off the best impression of your businesss to potential customers? Certainly not! It’s vital you carefully craft a strategy for your video-marketing activities to maximize your reach and visibility. And what kind of strategies should you be implementing? Here are five strategies from our Pro Videographer that will help your video marketing strategy succeed. Create a Video Publishing Schedule Just…

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How To Promote Yourself Without Bragging

Do you find self-promotion embarrassing? Does it feel like you’re bragging? Not all business people are comfortable telling others how fantastic their product or service is. Many are hesitant to discuss their accomplishments in fear of sounding pushy, unprofessional or “full-of-themsleves.” But it’s important to remember being humble doesn’t mean hiding your skills and achievements – only being sensitive about how you share your accomplishments to others. How can you do this? Let’s take a look at 5 methods you can use to market yourself and your business without bragging. ….

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Should Video Be A Part Of Your Marketing Strategy?

“Show the readers everything, tell them nothing.” —Ernest Hemingway Facts tell, but stories sell, as they say. And there is no better medium than video for storytelling. Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. In order to cut through the noise we must engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies. Up…

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When It’s Time to Hire An SEO Expert

Search engine optimization (SEO) is crucial to enable your website to rank well in the search engine results pages of major search engines like Google, Yahoo and Bing. A study by Compete.com showed that 53% of clicks from users searching online go to the first result on the list. Reaching the first page of results has always been challenging, but with the constant changes in the way Google indexes content it has become even more so. Bad SEO can harm your business and your online profile, so it’s imperative that…

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3 Viral Video Marketing Tips We Can Learn From Indie Rock Band OK GO

YouTube was barely a year old when OK GO became its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days and, the ‘Treadmill Video’ is still one of the most successful, and recognizable viral music videos ever seen on YouTube. OK GO is still putting out viral hits with their most recent optical illusion video “Writing’s On The Wall,” gaining almost 10 million views in its first month. Their music videos on YouTube have…

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