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How Social Media Can Boost Your Client Relationships

When you think of Social Media, do you think of it as a tool to build client relationships? While Social Media is great for sharing the latest and greatest news about your business – it can also be an invaluable tool to build better relationships with your clients. Let’s take a look at some ways in which Social Media can help develop even more loyal clients. First, Social Media allows your clients to be much more vocal about their experiences with your company. Many clients will no longer accept waiting…

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5 Ways to Increase Your Blog Traffic

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it? Here are five ideas to bring in the traffic your blog needs to survive. 1. Post Fresh Content on a Regular Basis No one wants to visit a blog day after day and see the same posts. Update your blog content at least once a week. This will be easier if…

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Video Marketing on Social Media

Many businesses have been given advice that they should try video marketing on Social Media—and many are realizing the benefits of a truly integrated marketing campaign.  According to a study released in April by the Interactive Advertising Bureau, 68% of marketers and agency executives expect to increase their digital video ad spending in the next 12 months. But if you want your videos to be successful, you’ll need more than just your smart phone. James G. Brooks, Founder and CEO of the video platform GlassView, has found that many videos aren’t even worth making for a few…

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Behind the Design – DO NOT DUI

With a purposeful and well thought-out strategy behind it, graphic design has the potential to create new business, change the way people think about your brand and even enhance the way they live their lives. This couldn’t be more true for one of our latest design projects, “DO NOT DUI” – an important new branding project Propel Business Solutions recently completed for one of our clients. For this campaign, our designers wanted to capture the essence of the new “DO NOT DUI” firm and important services they provide their clients.  Brittany, Propel Business Solutions’ Art Director utilized bold, eye-catching imagery, dramatic colors, and…

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Why Great Graphic Design Is Essential For Your Business

As a business owner, you likely have many concerns to address during your day, so you might be tempted to brush off getting your graphic and visual design just right. However, expertly-crafted graphic designs can help portray your business as professional and organized — to both your employees and your potential clients. It allows for better brand recognition and helps you communicate more effectively with your clients. Not to mention, it helps you stand out from your competition. Simply put, great graphic design is essential for building and maintaining a successful business. Great Design…

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Leveraging Social Media To Widen Your Sales Funnel

When you think of Social Media, do you think of it as a sales tool? While Social Media is great for sharing the latest and greatest news about your business – it’s also proven to be an invaluable tool for bolstering sales and gaining new clients. “Social Selling” is essentially a new approach to selling that combines traditional sales and social media. How can you make the most of Social Selling? Let’s take a look at some ways you can leverage social media to widen your sales funnel. Educate Potential…

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3 Unexpected Uses For Drip Campaigns

Automated email drip campaigns are often one of the most alluring features of marketing automation for potential clients, and understandably so. The concept of allowing cold leads that may otherwise have been lost to gradually educate themselves to a sales-ready state — well, it’s the perfect meeting place for email and inbound marketing. But the drip marketing capabilities that marketing automation offers can be utilized for far more than just nurturing cold leads. By utilizing a professional agency, you can maximize your drip campaigns reach and effectiveness. Let’s take a…

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5 Vital Strategies For Your Video Marketing

Thanks to developments in technology and consumer-friendly editing tools, it’s now easier than ever to create a video at little to no cost. But does a handheld smartphone video give off the best impression of your businesss to potential customers? Certainly not! It’s vital you carefully craft a strategy for your video-marketing activities to maximize your reach and visibility. And what kind of strategies should you be implementing? Here are five strategies from our Pro Videographer that will help your video marketing strategy succeed. Create a Video Publishing Schedule Just…

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How To Promote Yourself Without Bragging

Do you find self-promotion embarrassing? Does it feel like you’re bragging? Not all business people are comfortable telling others how fantastic their product or service is. Many are hesitant to discuss their accomplishments in fear of sounding pushy, unprofessional or “full-of-themsleves.” But it’s important to remember being humble doesn’t mean hiding your skills and achievements – only being sensitive about how you share your accomplishments to others. How can you do this? Let’s take a look at 5 methods you can use to market yourself and your business without bragging. ….

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Should Video Be A Part Of Your Marketing Strategy?

“Show the readers everything, tell them nothing.” —Ernest Hemingway Facts tell, but stories sell, as they say. And there is no better medium than video for storytelling. Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. In order to cut through the noise we must engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies. Up…

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