How to Use the Holiday Season to Brand Your Business

The holiday season can be a busy time for marketers and non-marketers alike, with many business owners writing off December as a marketing black hole. After all, people aren't really focused on doing anything but holiday shopping and attending parties, right? Why not preserve your energy for a time when people are ready to consider engaging your services?  This kind of faulty thinking actually causes many businesses to miss a great opportunity to connect with your prospects. 

It is true, people are overextended financially and time-wise, they are often cranky and over-shopped and are wondering how they're going to get it all completed with a million deadlines. But, miraculously, the spirit of the season also survives and gives people more hope, openness and willingness to try new things.  Considering December is on the cusp of a great, shiny new year, the holiday season is a golden time to connect with people emotionally about what you do. So, instead of resigning yourself to wait until next year to redouble your efforts to get new clients, ask yourself instead how you can use this unique time of the year to get creative about communicating about your business.

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5 Tips To Improve Your Social Media Presence

According to data from the Pew Research Centre, 74% of American adults are active on social media. With that in mind, it’s obvious that social media is a great place to create awareness for company and today, businesses just can’t afford not to be “in the conversation” in their market space.

In addition to providing unparalleled access to a huge variety of leads, social media also allows your business to interact with consumers via a variety of unique channels, such as blogs, image sharing services and video content.

Here are 5 tips to get more out of your social media presence.

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Google’s Algorithm Changes Tackle Hacked Spam

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes. As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries. The news that…

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5 Things Your Business Should Be Doing On Facebook

Are you stuck on improving the value of your Facebook Business Page to inspire your new clients and you don’t know how to go about this? Do your Facebook Business posts get a very limited number of Likes and Shares? To bring the most value to your target clients and compel them to become a loyal follower, you need to create dynamic and interesting posts on your Timeline – the kind of posts that will entice your fans to further your business’s market status. There’s a reason why more and…

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Don’t Miss Out On This Number One Digital Marketing Tool

In today’s increasingly digital world, Social Media is “the darling” of digital marketing. With so many different and unique platforms available to interact with clients and consumers, it’s not surprising that many marketing strategies are focused around tools such as LinkedIn, Facebook, Twitter and Instagram. But in the rush to stay on top of digital trends, companies can often overlook the only digital outreach method they have complete control over … and that’s email. Email marketing is by far one of the most effective marketing tools to impact your bottom…

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How Social Media Can Boost Your Client Relationships

When you think of Social Media, do you think of it as a tool to build client relationships? While Social Media is great for sharing the latest and greatest news about your business – it can also be an invaluable tool to build better relationships with your clients. Let’s take a look at some ways in which Social Media can help develop even more loyal clients. First, Social Media allows your clients to be much more vocal about their experiences with your company. Many clients will no longer accept waiting…

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5 Ways to Increase Your Blog Traffic

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it? Here are five ideas to bring in the traffic your blog needs to survive. 1. Post Fresh Content on a Regular Basis No one wants to visit a blog day after day and see the same posts. Update your blog content at least once a week. This will be easier if…

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Video Marketing on Social Media

Many businesses have been given advice that they should try video marketing on Social Media—and many are realizing the benefits of a truly integrated marketing campaign.  According to a study released in April by the Interactive Advertising Bureau, 68% of marketers and agency executives expect to increase their digital video ad spending in the next 12 months. But if you want your videos to be successful, you’ll need more than just your smart phone. James G. Brooks, Founder and CEO of the video platform GlassView, has found that many videos aren’t even worth making for a few…

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Behind the Design – DO NOT DUI

With a purposeful and well thought-out strategy behind it, graphic design has the potential to create new business, change the way people think about your brand and even enhance the way they live their lives. This couldn’t be more true for one of our latest design projects, “DO NOT DUI” – an important new branding project Propel Business Solutions recently completed for one of our clients. For this campaign, our designers wanted to capture the essence of the new “DO NOT DUI” firm and important services they provide their clients.  Brittany, Propel Business Solutions’ Art Director utilized bold, eye-catching imagery, dramatic colors, and…

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