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The Importance of Marketing Automation in 2016

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most marketers can be sure about is that its growth will only continue in 2016.  So, what does this mean for businesses that are already strategizing for 2016? Simply thinking about putting a plan into motion is no longer enough—actionable steps for automating your marketing outreach needs to be a top priority.

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How To Stand Out From The Competition

Whether you own your own executive staffing or human capital firm, you’re a managing partner in a law firm, an owner of a CPA firm, an insurance brokerage or another kid of business owner, in today’s business climate you no doubt have lots of competition. There are plenty of other people in the same business going after the same prospects as you. Like many business owners, you may be wondering how you’re going to get more clients and take your business to the next level.


One thing is certain…marketing the way every other company does will keep your business stuck in the slow lane. You can’t expect to stand out from the crowd using the same marketing strategy everyone else does. If you want to transform your business, you need to first transform your marketing.

Want to stand out from the competition? Here are three ways to distinguish yourself from the competition and grow your business.

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How to Use the Holiday Season to Brand Your Business

The holiday season can be a busy time for marketers and non-marketers alike, with many business owners writing off December as a marketing black hole. After all, people aren't really focused on doing anything but holiday shopping and attending parties, right? Why not preserve your energy for a time when people are ready to consider engaging your services?  This kind of faulty thinking actually causes many businesses to miss a great opportunity to connect with your prospects. 

It is true, people are overextended financially and time-wise, they are often cranky and over-shopped and are wondering how they're going to get it all completed with a million deadlines. But, miraculously, the spirit of the season also survives and gives people more hope, openness and willingness to try new things.  Considering December is on the cusp of a great, shiny new year, the holiday season is a golden time to connect with people emotionally about what you do. So, instead of resigning yourself to wait until next year to redouble your efforts to get new clients, ask yourself instead how you can use this unique time of the year to get creative about communicating about your business.

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5 Tips To Improve Your Social Media Presence

According to data from the Pew Research Centre, 74% of American adults are active on social media. With that in mind, it’s obvious that social media is a great place to create awareness for company and today, businesses just can’t afford not to be “in the conversation” in their market space.

In addition to providing unparalleled access to a huge variety of leads, social media also allows your business to interact with consumers via a variety of unique channels, such as blogs, image sharing services and video content.

Here are 5 tips to get more out of your social media presence.

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Google’s Algorithm Changes Tackle Hacked Spam

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes. As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries. The news that…

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5 Things Your Business Should Be Doing On Facebook

Are you stuck on improving the value of your Facebook Business Page to inspire your new clients and you don’t know how to go about this? Do your Facebook Business posts get a very limited number of Likes and Shares? To bring the most value to your target clients and compel them to become a loyal follower, you need to create dynamic and interesting posts on your Timeline – the kind of posts that will entice your fans to further your business’s market status. There’s a reason why more and…

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Don’t Miss Out On This Number One Digital Marketing Tool

In today’s increasingly digital world, Social Media is “the darling” of digital marketing. With so many different and unique platforms available to interact with clients and consumers, it’s not surprising that many marketing strategies are focused around tools such as LinkedIn, Facebook, Twitter and Instagram. But in the rush to stay on top of digital trends, companies can often overlook the only digital outreach method they have complete control over … and that’s email. Email marketing is by far one of the most effective marketing tools to impact your bottom…

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How Social Media Can Boost Your Client Relationships

When you think of Social Media, do you think of it as a tool to build client relationships? While Social Media is great for sharing the latest and greatest news about your business – it can also be an invaluable tool to build better relationships with your clients. Let’s take a look at some ways in which Social Media can help develop even more loyal clients. First, Social Media allows your clients to be much more vocal about their experiences with your company. Many clients will no longer accept waiting…

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5 Ways to Increase Your Blog Traffic

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it? Here are five ideas to bring in the traffic your blog needs to survive. 1. Post Fresh Content on a Regular Basis No one wants to visit a blog day after day and see the same posts. Update your blog content at least once a week. This will be easier if…

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