How Social Media Can Boost Your Client Relationships
When you think of Social Media, do you think of it as a tool to build client relationships? While Social Media is great for sharing the latest and greatest news about your business – it can also be an invaluable tool to build better relationships with your clients. Let’s take a look at some ways in which Social Media can help develop even more loyal clients.
First, Social Media allows your clients to be much more vocal about their experiences with your company. Many clients will no longer accept waiting in a queue or being put on hold. They expect an immediate and prompt response from their business partners. By tapping into Social Media for client feedback, this can lesson the load on other support platforms and reduce response times by providing an even quicker and more direct communication channel between you and your clients. By ultimately reducing wait times, Social Media can be a vital tool for increasing your competitive advantage.
Not only can Social Media be a powerful tool for clients to be heard, but it can also be the first defense for a business to promptly turn unhappy clients into satisfied and referral-generating clients. Make sure you are proactively listening and engaging with your clients on Social Media so you are aware of any new questions, reviews and opinions about your business. Be sure to address them promptly and rectify issues before they get out of hand.
Overall, using social media for enhancing client relationships can also ultimately:
– Reduce costs and wait times
– Lesson loads on other support platforms
– Increase positive client feedback and increase referral opportunities
– Decrease response times and increase competitive advantage
– Improve overall client satisfaction
Are you using Social Media as a tool to build deeper client relationships and loyalty? The Propel team uses proven strategies to leverage Social Media and help you become one of your client’s most trusted business partners. We’ll show you how to amplify positive customer experiences, resolve any negative customer reactions quickly and ultimately create happier and more loyal clients for your business. View our capabilities page to learn more.