Don’t Miss Out On This Number One Digital Marketing Tool
In today’s increasingly digital world, Social Media is “the darling” of digital marketing. With so many different and unique platforms available to interact with clients and consumers, it’s not surprising that many marketing strategies are focused around tools such as LinkedIn, Facebook, Twitter and Instagram.
But in the rush to stay on top of digital trends, companies can often overlook the only digital outreach method they have complete control over … and that’s email. Email marketing is by far one of the most effective marketing tools to impact your bottom line and actually grow your business.
Are you ready to build – or revive – your email marketing campaigns and their effectiveness? Here are a few steps we find can lead to greater business development.
Build Your Subscriber List
E-mail campaigns don’t work if you’ve got no one to send them to. Even if your company is still in launch mode, it doesn’t hurt to add an e-newsletter sign-up to your website and your email signatures. Already established? Make sure your registration form is easy to use and easy to find. Incentives such as complimentary consultations, free e-books or coupons can help encourage people to subscribe.
Think Quality Over Quantity
Bigger sign-up numbers don’t mean bigger return on investment. It is actually more effective to have a smaller list of people who really want to hear from you than a larger list of the disengaged or who currently know nothing about you or your services. Similarly, a more-frequent newsletter isn’t necessarily a better one. Statistics support the fact that emailing clients too often – especially with messaging they may find annoying – is a sure way to provoke them to unsubscribe. It’s important to link frequency to something relevant (new industry trends or event registration), and make it very clear to anyone subscribing what to expect from you in the future.
Stick To a Well-thought Out Plan
Before you begin sending e-newsletters, know what you want to achieve with your digital campaign. Is it to create greater awareness for your services? Or to build a stronger or improve an under-performing brand? Is it to increase attendance at events, trade shows or conferences? Or is it a combination of all of the above? Whatever your objectives may be, it’s important to establish goals and plan how you’ll measure success.
With so many clients accessing their e-mail via smartphones, it is essential your design and content look just right on various kinds of mobile devices. According to an April report from Pew Research Center, 52% of US cellphone owners access their emails from their phones. This means that nearly three out of every five email marketing messages double as a mobile marketing message.
Create Brand-Strengthening Campaigns and Marketing Initiatives
A successful e-mail campaign is a well-read e-mail campaign. Interesting means different things to different audiences – new product or service announcements, relevant articles or even funny videos might be right for your prospective new clients. But above all, your e-newsletters should contain content that consistently strengthens and maintains your brand, inspires others to become engaged with your company and leaves them craving more.
Are your digital marketing efforts leaving your current and prospetive clients craving to learn more from you? Whether you just need to revisit your digital marketing success or you may need a complete brand overhaul, let our expert team create your marketing masterpiece. Visit our Capabilities page to see how Propel Business Solutions help you drive new business.