Digital Marketing Trends to Expect in 2021

For most businesses, 2020 was anything but the kind of year they had anticipated. Considering COVID-19 restrictions and stay-at-home orders, many businesses are now seeing the positive impact “digital marketing done right” can have on brand awareness. In the coming year, and that multiple reliable sources reveal, professional services and consumer products must rely even more on digital marketing to boost their sales and brand awareness in 2021. As a result, it’s very important for you and your team to stay up-to-date on key digital marketing trends—to be able to create the greatest amount of visibility and engagement for your company’s products and services.

5 Ways To Refresh Your Marketing Strategy in 2018

In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.

Google’s Algorithm Changes Tackle Hacked Spam

Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes. As of this month, the search engine’s spam and hacker experts will begin to de-index pages that it considers to be a result of spam or hacked content. It has warned that as a result of its efforts, users will likely notice fewer pages returned for their search queries. The news that…

When It’s Time to Hire An SEO Expert

Search engine optimization (SEO) is crucial to enable your website to rank well in the search engine results pages of major search engines like Google, Yahoo and Bing. A study by Compete.com showed that 53% of clicks from users searching online go to the first result on the list. Reaching the first page of results has always been challenging, but with the constant changes in the way Google indexes content it has become even more so. Bad SEO can harm your business and your online profile, so it’s imperative that…