How to Use Personal Branding to Drive B2B Leads

If Starbucks is the first thing that pops into your mind when you want a coffee, you understand the value of branding. Whether you sell caffeinated beverages, business services or something else, that should be your goal -- becoming the best and only option when people need what you offer.

You are unique with a special set of skills and expertise. But how will people know that if you fade into the background of your industry? Unfortunately, if you fail to develop and maintain your personal brand, you risk short-circuiting yourself and your business. 

So what exactly is personal branding and how can you develop your personal brand? In this article, we’ll cover why personal branding is essential to both your personal and business success…and how you can create a killer personal brand that sets you apart from the crowd in 2020.

2020 B2B Marketing Trends

Over the last 15 years or so, we’ve seen the mercurial rise of marketing technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. But what’s on the horizon for business-to-business marketing in 2020? 

With minimalism on the rise (Marie Kondo, anyone?), we’re predicting 2020’s biggest B2B marketing trend will be a pullback toward what works and what is smart. As an industry, marketing will adopt a more "strategic-minimalist" view of marketing rather than “because you can.” 

To help you navigate the changing world of B2B marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.

5 Ways To Refresh Your Marketing Strategy in 2018

In today’s competitive business landscape, a solid marketing strategy is essential. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

As we look ahead to a new year of business development and improvement, here are five ways you can refresh your marketing strategy in 2018.

Behind the Design – DO NOT DUI

With a purposeful and well thought-out strategy behind it, graphic design has the potential to create new business, change the way people think about your brand and even enhance the way they live their lives. This couldn’t be more true for one of our latest design projects, “DO NOT DUI” – an important new branding project Propel Business Solutions recently completed for one of our clients. For this campaign, our designers wanted to capture the essence of the new “DO NOT DUI” firm and important services they provide their clients.  Brittany, Propel Business Solutions’ Art Director utilized bold, eye-catching imagery, dramatic colors, and…

5 Benefits of Rebranding

To rebrand or not to rebrand? For many business owners, that’s the tough question. With so much at stake it’s only natural that many companies will shy away from the idea of rebranding altogether. But, under the right circumstances, rebranding can be an extremely successful strategy where the benefits outweigh the risks and help the company reap major rewards. What kinds of benefits? Let’s take a look at 5 of the greatest benefits that rebranding has to offer. STAYING CURRENT A desire to stay current and relevant in changing times…

Introducing D.R.I.V.E. – Catalyst for Increasing Brand Strength

Never in history has it been more critical to clearly separate your products and services from the competition. For over seven years, Propel Business Solutions’ cutting-edge branding approach and integrated marketing tools have driven new business and market share for our clients. An ever-evolving digital and new media landscape offers incredible opportunity for businesses to capitalize on cost-effective online visibility, advertising and marketing, but only if used effectively. Propel Business Solutions has used a proprietary and results-generating approach since our inception and recently we have advanced our branding process to…

How Local SEO & Social Media Work Together To Build Your Brand

For many small to medium sized businesses, online marketing can feel like an uphill battle when it comes to competing with major corporations who have an established, household brand name. However, your business can be just as successful as the big brands with a little effort and a strategic online marketing plan geared towards your local market. How can you achieve this? By having your social media and local SEO work together to build your brand. First, what is a brand? In it’s simplest form, branding equals recognition. It is…

Is Strong Branding Really That Important?

Branding extends way beyond just your logo and company graphics. It is everything you and your employees do and say about your company and its products or services. From your logo, to your website, to the way you answer your phone or write your emails, branding is basically the way your customer perceives you. A good brand doesn’t just happen overnight. It requires a process of discovery that unveils how your clients, employees and stakeholders really perceive your services. At Propel Business Solutions, we’ve developed a proprietary process called DRIVE…

Why Every Business Needs To Invest In Digital Marketing

If you’re like us, you probably realize just how important the Internet is for reaching potential customers. Think about it – we’re constantly using search engines to find new information, plugging our location into our smart phones to find nearby businesses, and researching online reviews to decide whether or not to buy a product. If you’re already spending money on traditional marketing — such as TV and radio commercials, billboard advertising and print marketing materials — it’s time to invest in new media marketing or Internet marketing including search engine…

7 Signs It’s Time To Rebrand

Does your logo feel outdated? Are you having trouble standing out amongst your competition? Maybe it’s time to take a good look at your branding identity to see if it’s time for an update. Many companies have successfully revamped their branding (Pepsi has done it 11 times!) in order to more closely reflect their company growth, services and goals. Is your company ready for a brand update? Consider the following: Is your brand consistent across different mediums? A strong company brand has a consistent “voice” across all channels of communication….