For the past 20 years or so, businesses have steadily shifted in what might qualify as a major paradigm shift: They've adjusted their marketing and advertising campaigns to focus on digital, online experiences in addition to physical ones.
Strategies such as content marketing and a highly visual and interactive websites and social media platforms have become the norm today and even more popular than traditional tools like billboards and brochures. Now, thanks to augmented reality (AR) technology, we're entering an era where marketing can hybridize physical and digital experiences.
Online marketing is influenced by a number of tightly interconnected factors, one of the most important of which is the development and popularization of new technology. We take for granted many of the new technologies that have revolutionized the marketing industry such as social media platforms--or even reaching back to radio and television--but these are only the beginning. There will always be new technologies on the horizon, ready to change industries in new and exciting ways. So much so, it's hard not to wonder about how they’ll impact the way we do business in the future.
These four technologies are in development or just around the corner, ready to change your business for the better.